Tips & Tricks

Adding auction technology to an agency website can sound more technical than it actually is. In many cases, implementing the Auctions Live widget is a straightforward website task that does not require a major development project, a website rebuild or ongoing technical management.

For a standard website setup, the process generally involves creating a new page, adding the supplied widget code and linking that page from your website navigation.

What is the Auctions Live widget?

The Auctions Live widget allows an agency to provide access to its auction activity from within its own website.

Rather than directing buyers away from the agency's digital environment, the widget can be embedded into a dedicated auction page, giving website visitors a central place to access relevant auction information and activity.

The technical component is provided as a piece of widget code. In most modern website management systems, this code can simply be inserted into a page using an HTML, embed or custom code section.

The setup usually comes down to three steps

• ●Create a new page. Add a page to your website for auctions, live auctions or another suitable section of your site.
• ●Paste in the widget code. Copy the Auctions Live widget code supplied during onboarding and insert it into the relevant HTML or embed section of the new page.
• ●Add the page to your website menu. Link the new page from your main navigation, auction section or another logical area of the website so buyers can find it easily.

For many standard website platforms, these steps can take only a few minutes. Depending on how the agency website is managed, the work can often be completed by an administration or marketing team member with normal website editing access.

When might you need your website provider?

Some agency websites are managed centrally by a franchise group, external website provider or development company. In those cases, your team may not have permission to create pages or insert custom code.

If that applies to your website, the implementation is still relatively simple. The widget code can be sent to the person or company that manages the site with a request to create the page, embed the code and add the page to the required navigation area.

The amount of work involved will depend more on the website's access and approval process than on the Auctions Live widget itself.

Why adding it to your own website matters

An agency website is often one of the places buyers visit while researching a property, checking upcoming auctions or learning more about the agency conducting the campaign.

Providing auction access from the agency's own website creates a clearer digital journey. It can also strengthen the connection between the property campaign, the agency brand and the auction experience rather than treating auction technology as a completely separate destination.

From a buyer behaviour perspective, simplicity matters. Every unnecessary click, unfamiliar page or unclear navigation choice can create friction. A clearly labelled auction page gives buyers a more direct path to the information they are looking for.

A small website task with a practical outcome

Implementing the Auctions Live widget is typically less complicated than agencies first expect.

In most cases, the basic process is simply to create a page, paste in the supplied widget code and link the page from the website menu. Once that is complete, the agency has a dedicated location within its own website for buyers to access its auction experience.

For agencies reviewing their digital auction setup, it is worth checking whether the Auctions Live widget is already easy to find from the main website navigation. Sometimes the biggest improvement is not technical at all. It is simply making the auction page more visible to the buyers already visiting the site.