Tips & Tricks

Are you fully leveraging your Auctions Live website widget? By integrating Google Tag Manager (GTM), you unlock valuable insights that can drive smarter marketing strategies and boost campaign results.

Why Add GTM Codes to Your Auctions Live Widget?

• Advanced Analytics: Track real-time viewer behaviour, including engagement rates and popular listings.
• Remarketing Opportunities: Use GTM to track website visitors and create custom audiences for retargeting campaigns on platforms like Facebook, Instagram, and Google Ads.
• Audience Identification: Gain insights into who is watching live auctions through event tracking and analytics integration.
• Marketing Attribution: Understand which channels drive the most traffic and engagement to your auctions.

How to Get Started with Google Tag Manager (GTM):

1. Create a GTM Account:
   Visit tagmanager.google.com and sign in.
   Click “Create Account” and enter your business details.
2. Set Up a Container:
   Within your account, click “Create Container,” name it (e.g., Auctions Live Widget), and choose “Web” as the platform.
3. Obtain Your GTM Code:
   Once created, GTM generates a code snippet.
   Provide this code to your Auctions Live account manager for integration into your widget.

Leveraging GTM Data for Marketing:

• Social Media Retargeting: Use visitor data to retarget underbidders and auction viewers on platforms like Facebook, Instagram, and LinkedIn.
• Cross-Platform Tracking: Identify audience behaviours across devices and platforms.
• Lookalike Audiences: Build lookalike audiences on social platforms to reach similar prospects.
• A/B Testing: Experiment with marketing approaches and measure outcomes.
• Google Analytics Integration: Merge GTM data with Google Analytics for detailed customer journey insights.

Important Note:

Setting up GTM may require your office’s digital marketing manager or web developer.

Integrating Google Tag Manager with your Auctions Live widget empowers your marketing strategy with valuable audience insights, better targeting, and improved campaign performance. Start today and maximize your digital reach.