Announcements

The real estate market is no longer confined by geography. Buyers expect access. Vendors expect reach. And agencies that lead are those willing to evolve.

G&P Lazarou Estate Agents has taken a bold step forward, enhancing the experience for vendors and buyers across Cyprus and Greece by launching a dedicated Online Auction program powered by Auctions Live.

Under a five year exclusive agreement, G&P Lazarou launched its first Online Auctions on 7 July 2020, streaming every campaign live directly on its own website. The result is a transparent, competitive and accessible environment for property transactions.

A Structured Monthly Auction Event

Consistency builds momentum. G&P Lazarou now runs Online Auctions on the first Tuesday of every month, creating a predictable marketplace where buyers know when to engage and vendors know when to launch.

By centralising campaigns into a recurring auction event, the agency strengthens competition, buyer attention and brand positioning across the region.

Local Expertise Backed by Global Technology

Anthony Nounnis, Director of RE Software at the time of launch, reinforced the strategic importance of the partnership.

“Our research consistently shows that buyers and vendors choose local agents who understand their market. G&P Lazarou brings deep regional knowledge across Cyprus and Greece. By combining that expertise with structured online auction technology, they are expanding opportunity without losing the local advantage.”

This exclusive agreement allows G&P Lazarou to maintain brand control while leveraging world class auction infrastructure designed specifically for real estate.

Challenging the Traditional One on One Model

Traditional property transactions are often limited to one on one negotiations. That model can be time consuming and restrict exposure to a narrow buyer pool.

Online Auctions change the dynamic. They create an open, competitive environment where multiple buyers can participate simultaneously, driving transparency and strengthening price discovery.

G&P Lazarou Chief Executive Officer Petros Lazarou highlighted the shift in buyer behaviour.

“The real estate market has historically been very local, which limits exposure. Introducing Online Auctions allows us to present properties to a broader local and international audience. Real estate purchases can now be made from home, from the office or even from the beach. Mobile technology makes this possible, and the platform we have introduced is intuitive and easy to use.”

Opening the Door to International Buyers

Streaming auctions live on the agency’s own website ensures buyers can engage in real time, regardless of location. This approach removes physical barriers while preserving the competitive theatre of auction day.

For vendors, the benefit is measurable. Increased reach drives increased competition. Increased competition drives stronger outcomes.

For buyers, the process is clear, structured and transparent.

Embracing a New Way of Working

G&P Lazarou Estate Agents has made it clear that standing still is not an option. By embracing Online Auctions, the agency is challenging the status quo and setting a new benchmark for how property can be marketed and sold across Cyprus and Greece.

With technology supporting local expertise, the future of property transactions in the region looks more connected, more competitive and more transparent than ever before.