Tips & Tricks

When people watch auctions live on your website, they are not browsing casually. They are actively in the market.

Some are ready to buy. Others are quietly comparing agents, auctioneers, pricing and results before they sell.

That is what makes an auction livestream one of the strongest lead environments you can create for your affiliated mortgage broker. It is a live, high intent audience gathered on your website at the exact moment real decisions are being made.

With Auctions Live embedded directly into your site, you are not just running a livestream. You are building an owned marketing channel that can generate finance enquiries before, during and after every auction.

Below is a practical process agencies can use to turn auction traffic into consistent mortgage broker leads.

Auction Viewers Are High Intent Buyers and Sellers

Auction livestream audiences behave very differently to general website visitors.

These viewers are watching because they are active in the market right now:

• Buyers researching price expectations and market depth
• Buyers bidding online in real time
• Sellers watching to understand demand, competition and outcomes in their area
• Sellers assessing agents, auctioneers and the overall sales process

They are engaged, emotionally invested and already thinking about their next move.

This is why finance messaging placed around a livestream performs so well. You are meeting people at the exact moment motivation is highest.

One Buyer Succeeds and Everyone Else Still Needs a Plan

Each auction campaign can only result in one successful purchasing party (whether that’s an individual, a couple, or multiple buyers purchasing together).

However auctions create a much larger opportunity for lead generation because the underbidders do not disappear. They immediately return to the buyer pool, often with greater urgency than before.

They have missed out, they are motivated, and they are actively looking for alternatives.

Your livestream therefore creates a rolling audience of:

• Serious buyers ready to act
• Underbidders searching for the next opportunity
• Buyers looking to strengthen their finance position to compete more confidently

This is where a mortgage broker adds genuine value, not as advertising, but as a competitive advantage.

Pre Auction Engagement: Start the Finance Conversation Early

Before the auction begins, your website can start converting viewers into finance enquiries using simple, well timed prompts.

If your agency uses Google Tag Manager (GTM) , which is a tool for tracking website activity and conversions, you can measure engagement, build remarketing audiences and optimise messaging across your auction campaign pages.

High performing prompts placed near the livestream include:

• Check your borrowing power in minutes
• Speak to our broker about current rates

These messages work because they align with what viewers are already thinking. They are supportive rather than interruptive.

Feature the Broker Before the Auction Without Making It Feel Like an Ad

The most effective time to feature your broker is five to ten minutes before the auction starts.

This is when viewers are tuned in, focused and waiting.

A short live broker segment builds credibility and generates enquiries by answering the questions buyers are often hesitant to ask:

• What interest rates buyers are being approved at right now
• How long approvals are taking

Example broker introduction:

This approach feels confident, helpful and well timed.

Make the Broker Visible During the Stream Without Being Pushy

Once the broker is live, viewers should be able to take action immediately.

This is where Auctions Live visual tools support conversion.

Use:

• Lower third overlays showing the broker name, contact details and a clear prompt
• On screen calls to action during the broker segment
• A clickable banner inside the Auctions Live website widget linking to:
  • Pre approval forms
  • Call booking pages
  • Borrowing power calculators

Speed matters. Auction viewers want fast answers and clear pathways.

Do Not Overlook the Sellers Watching

Auction livestreams do not only attract buyers. They also attract potential sellers.

This includes homeowners watching before listing, sellers tracking suburb performance and vendors preparing their next move.

Once a property is sold, many sellers require finance for what comes next:

• Bridging finance
• Deposit timing
• Buying before settlement
• Upgrading or refinancing
• Fast approvals for a new purchase

Your livestream therefore serves both sides of the transaction.

• Buyers need finance to compete and purchase
• Sellers need finance to move forward confidently

Post Auction Follow Up Captures the Warmest Leads

After the auction concludes, underbidders are often your strongest lead pool.

They are motivated, engaged and ready to act on the next opportunity.

If Google Tag Manager is in place, auction viewers can also be retargeted with finance messaging in the days following the auction while intent remains high.

Turn Every Auction Into a Repeatable Finance Lead Engine

With Auctions Live embedded into your website, auctions become more than a sales event.

They become a repeatable marketing channel that generates:

• Buyer enquiries
• Underbidder follow up opportunities
• Seller engagement and trust
• Mortgage broker leads at the right time

Because everything happens on your website, you control the audience, messaging and conversion pathway.

Your Livestream Is a Conversion Moment

Auctions Live places your agency in front of the most motivated audience in real estate.

Add your broker before the auction, support the message with clear calls to action and overlays, and auction traffic becomes consistent finance enquiries.

It is not just a livestream. It is a lead engine.