Tips & Tricks

Driving traffic to your website is no longer just about brand awareness. It’s a direct opportunity to generate high-quality leads for your Property Management team.

With Auctions Live embedded directly into your agency website, you’re not just streaming auctions. You’re attracting buyers, investors, and sellers who are actively engaging with your brand in real time.

And every one of those viewers is a potential management client; especially the investor audience who are already thinking about what happens after they buy.

Here’s how your marketing and property management teams can turn auction traffic into signed managements using Auctions Live tools and features - without cold calls, letterbox drops, or waiting for referrals.

1. Own the Audience Before They Buy

Every buyer who watches your auction is on a journey to acquisition and many are active (or aspiring) investors. By streaming auctions on your own website, you keep the attention, trust, and lead flow inside your business instead of sending it to third-party platforms.

Viewers experience your agency branding, your auction presentation, and your team’s professionalism from the very beginning. This creates familiarity and credibility before the sale even happens.

The advantage for Property Management is simple: by the time an investor buys, they already feel like your agency is the obvious choice to manage the property.

• Position your agency as the local rental authority, not just a sales business.
• Introduce Property Management as part of the buyer journey early.
• Create trust before you ever ask for the management.

2. Pre-Auction Engagement: Capture Investors Before Auction Day

Long before the auction begins, your Auctions Live traffic can be working for your rent roll growth in the background.

When Auctions Live is embedded on your website, your marketing team can track engagement and build a lead pipeline using tools such as:

• Google Tag Manager (GTM) integration for tracking visitor behaviour and conversions
• Website calls-to-action around the auction stream (rent appraisal, PM contact, booking links)
• Pre-auction lead capture tools like chat and enquiry prompts (including solutions like Reggie)

The goal is to identify and engage investor-minded viewers early with messaging that feels helpful, not pushy.

Investor-focused messages that convert:

• “Buying as an investor? Get a rent appraisal before you bid.”
• “Wondering what this property will lease for? Speak to our Property Management team today.”
• “Lease-ready support available immediately after purchase - ask us how.”

This positions Property Management as a value-add service investors can access instantly; not something they need to search for after they’ve bought.

3. Add Value During the Auction (and Be Impossible to Ignore)

This is where Auctions Live becomes more than a streaming platform, it becomes a live rent roll growth tool.

In the minutes leading into a multi-lot / in-room event or onsite auction, have a senior member of your Property Management team appear briefly on the livestream.

Not as a “welcome message”, but as a confident expert delivering real investor value.

Example script your PM leader can deliver live:

That message does three things instantly:

• Builds authority (you sound informed and in control of the rental market)
• Creates urgency (tenants are waiting, demand is real)
• Opens the next step (a direct pathway to signing management)

Then reinforce the message visually using Auctions Live tools and placements:

• Lower-third overlays during the livestream displaying your Property Management contact details (name, phone, email)
• A clickable banner or CTA within the Auctions Live plug-and-play website widget linking to:
  • Rent appraisal form
  • Investor consultation booking page
  • PM department enquiry form

This isn’t passive marketing. It’s active lead conversion in front of a high-intent audience.

4. Post-Auction Follow-Up: Convert Bidders Into Management Leads

Once the auction ends, you’ve still got momentum and Auctions Live gives your team the visibility to continue the conversation with the right people.

Your Property Management and BDM teams can turn auction engagement into management opportunities by following up with:

• Successful buyers who now need a manager immediately
• Underbidders who are still actively searching and may buy next
• Online viewers who are clearly investor-minded and watching multiple auctions

Simple follow-up angles that work:

• “Would you like a rental estimate for the property you purchased today?”
• “We can provide a full leasing strategy, including recommended rent and tenant demand.”
• “If you’re buying in the area, we can help you plan your next investment and management setup.”

This keeps your Property Management team front of mind while the buyer’s motivation is still high.

5. Build a Repeatable Rent Roll Growth Loop

When Auctions Live is embedded on your website, your auction page becomes a destination, not a one-off event page.

Over time, this creates a repeatable pipeline of investor attention that compounds with every campaign:

• Grow remarketing audiences from auction page viewers
• Increase enquiry volume from high-intent buyer traffic
• Train PM teams to treat auctions like “digital open homes” for lead capture
• Equip BDMs with real engagement touchpoints to start warm conversations

The result is simple: you’re not just selling property, you’re capturing the next instruction while the audience is already watching, listening, and ready to move.

Your Next Auction Can Do More Than Sell

Auctions Live doesn’t just help agencies run better auctions. It helps them own the buyer audience, activate investor engagement, and turn live auction attention into long-term Property Management growth.

It’s not just an auction stream. It’s a business growth strategy.