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Why I Believe Online Bidding Should Be a Must-Have at Every Auction

Author: Nathan Portelli

I’ve been in the real estate industry long enough to see how much auctions have evolved. One thing I know for sure? Online bidding isn’t just an extra feature - it’s an absolute game-changer. If you’re not making it a standard part of your auction strategy, you’re missing out on serious opportunities. I’ve seen firsthand how online bidding brings in more buyers, more competition, and ultimately, better results. Here’s why I’m convinced it should be non-negotiable.

The Digital Edge: Why Bidders Love It

  1. Hassle-Free, Secure Registration
    Gone are the days of endless paperwork. Online registration is quick, easy, and ensures that every bidder is qualified in no time. This means less stress for everyone and more people getting involved.
  2. No More Clunky Bidding Processes
    I can’t tell you how many buyers have complained about outdated Authority to Bid forms. With online bidding, they get direct control - no middlemen, no unnecessary red tape.
  3. Bid from Anywhere in the World
    I’ve had buyers win properties while on holiday, sitting in their offices, or even in a different country. Online bidding removes geographical barriers, meaning more participation and better outcomes for sellers.
  4. Convenience is King
    Let’s be real—today’s buyers are busier than ever. Online bidding allows them to engage on their terms, without having to rearrange their schedules. That’s a win-win for everyone.
  5. The Freedom to Choose Any Device
    Whether they prefer mobile or desktop, buyers can join in however they like. While mobile is great for flexibility, I always recommend desktops for the smoothest experience—keeping phones free for direct communication.
  6. Transparency That Builds Trust
    Nothing beats the confidence buyers get when they can see every bid in real time. This level of transparency eliminates doubt and keeps engagement high.

The Real Game-Changer: Why Agents and Agencies Need It

  1. More Bidders, More Competition, Higher Prices
    The more accessible an auction is, the more people get involved. More bidders mean stronger competition, which often leads to prices going far beyond expectations. I’ve seen it happen time and time again.
  2. Time Is Money—Save Both
    I love efficiency, and online auctions deliver just that. They streamline the entire process, reducing the need for excessive in-person coordination while still delivering outstanding results.
  3. Say Goodbye to Logistical Nightmares
    No travel, no scheduling conflicts, no unnecessary setup—just a smoother, more effective auction experience for everyone involved.
  4. Stand Out as a Forward-Thinking Agent
    The agents who embrace technology always stay ahead of the game. Clients appreciate innovation, and offering online bidding makes you the go-to expert in the field.
  5. Auctions Live Makes It Effortless
    I’ve used Auctions Live, and it’s a total game-changer. Real-time updates, seamless communication, and an intuitive platform make online bidding easier than ever. If you haven’t explored it yet, you should.

The Bottom Line: Don’t Get Left Behind

Let’s be honest - buyers and sellers expect convenience and efficiency. Online bidding isn’t an optional extra anymore; it’s the future. If you want to expand your reach, boost competition, and achieve the best results, you need to embrace it.

The real estate world is evolving fast. Don’t let outdated methods hold you back. Activate online bidding with Auctions Live and see the difference for yourself. Trust me - you won’t regret it.


About the Author
This blog was written by Nathan Portelli, Head of Training & Customer Experience at RE Software Pty Ltd. The insights shared are based on Nathan’s extensive experience in real estate technology and client success, aimed at helping agents optimize their auction strategies.

Disclaimer: This blog does not consider specific legislation governing auctions or individual selling objectives. Always consult local regulations when conducting auctions.


Posted 2 months ago

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