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Unlocking Auction Success with Online Bidding
How Online Bidding Transforms Auction Day Results
As 2024 wraps up, Auctions Live reflects on an electrifying year of partnering with Burgess Rawson, culminating in the knockout success of Investment Auction Portfolio 173. With over $91 million knocked down across the country, the results are a testament to the power of cutting-edge auction solutions.
A Highlight of Portfolio 173
One showstopper from this portfolio was 27-29 Walter Morris Close, Coffs Harbour - a high-profile freehold investment with blue-chip tenants locked in for up to 15+ years and a net income of approximately $383,515 per annum + GST. While the property itself was a cracker, it was the inclusion of online bidding that truly took the auction to the next level.
A Thrilling Auction Showdown
The action kicked off with Online Bidder 33 firing an opening bid of $5,000,000 just 80 seconds after auctioneer David Scholes called for bids. An in-room bidder quickly countered with another $50,000, but Online Bidder 33 wasn’t backing down, upping the stakes by $100,000. Enter Online Bidder 39, who threw their hat into the ring with a bold $5,200,000 bid.
As the competition heated up, bidding soared to $5,850,000. From here, it turned into an all-out online bidding war, with 20 additional bids flying rapidly. The hammer finally fell at $6,415,000 to Online Bidder 33, achieving a stellar net yield of approximately 5.98%.
Extending Reach, Elevating Results
What made this auction truly spectacular wasn’t just the final result but the game-changing impact of online bidding. By enabling buyers to participate from anywhere, the vendors tapped into a far broader pool of potential bidders. This expanded reach was pivotal in driving up competition and delivering a sensational result.
The Case for Online Bidding
So, should real estate agencies embrace online bidding as part of their auction toolkit? Absolutely. Here’s why:
- Bigger Buyer Pool: Online bidding eliminates geographical constraints, inviting buyers from across the country and the globe to jump into the action.
- Fierce Competition: The ease and accessibility of online bidding means more hands in the air (virtually), driving fierce bidding wars and higher hammer prices.
- Vendor Confidence: Vendors love knowing their property is on the radar of a vast audience, boosting their confidence in securing top dollar.
- Flexibility in Any Market: Whether it's border restrictions or changing buyer habits, online bidding keeps your auctions alive and kicking.
The Ultimate Takeaway for Real Estate Professionals
As agents, we aim to provide top-notch service and deliver outstanding results for our vendors. Online bidding isn’t just a bonus - it’s a game-changer. By embracing all available tools, including online bidding, you can elevate your auctions to new heights and achieve record-breaking results.
Don’t let tradition hold you back. The jaw-dropping success of 27-29 Walter Morris Close proves what’s possible when innovation meets strategy. Make online bidding the cornerstone of your auction day solution and give your vendors the winning edge they deserve.
Posted 1 week ago