Victoria's Landmark Number Plate Auction
Over $2 million achieved in Victoria's first seven character plate release
Victoria's first ever release of exclusive seven character registration plates has delivered a remarkable result, generating more than $2 million in sales and marking a significant milestone in the state's personalised plate history.
Held at the prestigious Park Hyatt Melbourne on 26 May 2026, the Seven Reserve Auction brought together collectors, motoring enthusiasts, investors and bidders from across Australia to compete for twelve highly sought after plate combinations.
The event demonstrated not only the enduring appeal of unique registration plates, but also the growing role that technology now plays in creating accessible, competitive and transparent auction environments.
A Historic Night for Victorian Registration Plates
The Seven Reserve Auction represented the first opportunity for buyers to secure a collection of premium seven character registration plates in Victoria.
Competition remained strong throughout the evening, with bidders actively participating both inside the room and online.
The standout result was FERRARI, which sold for $328,000, followed by PORSCHE and 8888888, each achieving $270,000.
The full results were:
| Plate | Sale Price |
|---|---|
| FERRARI | $328,000 |
| PORSCHE | $270,000 |
| 8888888 | $270,000 |
| Mystery Plate | $202,000 |
| 1111111 | $190,000 |
| 9999999 | $185,000 |
| MCLAREN | $166,000 |
| 6666666 | $139,000 |
| XXXXXXX | $130,000 |
| 7654321 | $110,000 |
| 1234567 | $109,000 |
| AAAAAAA | $75,000 |
Powered by Auctions Live
Behind the scenes, Auctions Live provided the complete digital auction infrastructure that supported the event from bidder registration through to the final fall of the hammer.
The platform enabled bidders to participate confidently whether attending in person or remotely, ensuring competition could be captured from wherever buyers chose to engage.
Technology delivered throughout the event included:
- ●Electronic bidder registration;
- ●Live in room bidding management;
- ●Online bidding participation;
- ●Multimedia lot presentations;
- ●Real time bid and sale status displays;
- ●Professional livestreaming;
- ●Bidder administration and management;
- ●Integrated reporting and event oversight.
Great auctions are built on competition, transparency and accessibility. Technology plays an important role in ensuring every genuine bidder has the opportunity to participate, regardless of where they are located. Events like this show how powerful that combination can be when premium assets are brought to market.
Anthony Nounnis, Director of RE Software - Auctions Live | Offers Live
A Trusted Partnership Behind the Event
Events of this scale rely on the collaboration of experienced professionals and trusted partners.
We would like to sincerely thank the team at Heritage Only for their continued relationship and ongoing trust in Auctions Live to support such an important auction event.
We would also like to acknowledge auctioneer Paul Tzamalis and the team from The Auction Company for their professionalism and expertise in delivering a highly successful auction experience.
The combined efforts of organisers, auctioneers, bidders and technology partners helped create an event that showcased the very best of modern auction execution.
Event Replay
Watch highlights and replay coverage from Victoria's inaugural Seven Reserve Auction below.
A Glimpse Into the Future of Premium Asset Auctions
The success of the Seven Reserve Auction demonstrates how traditional auction theatre and modern digital participation can work together to maximise competition.
For organisers, the ability to combine in room attendance, online bidding, livestreaming and real time reporting provides greater reach and transparency. For bidders, it creates flexibility and confidence without compromising the integrity of the auction process.
As premium assets continue to attract national and international interest, hybrid auction models are increasingly becoming the standard for delivering competitive, accessible and professionally managed auction events.
Victoria's first seven character number plate auction will be remembered not only for its exceptional results, but also for showcasing what is possible when technology and live auction expertise come together.
Posted 28th May, 2026