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As more real estate agencies operate within larger corporate groups and franchise networks, providing buyers with a single destination to discover upcoming live auctions has become increasingly important.

Rather than requiring buyers to visit multiple office websites, many corporate groups now publish a centralised live auction page that automatically displays auction campaigns from participating offices across their brand. This creates a more consistent experience for buyers while making it easier to discover, watch and participate in live auctions.

Auctions Live supports both approaches. Agencies can host live auction campaigns directly on their own website, while corporate groups and franchise networks can also aggregate participating offices into a single branded auction hub.

Supporting Individual Offices and Corporate / Network Groups

Many agencies choose to embed Auctions Live directly onto their own website, allowing buyers to register, watch and participate in auctions without leaving the agency's digital environment.

For larger corporate groups, Auctions Live can also consolidate participating office auction campaigns into a single webpage. This is particularly useful where individual offices are unable to create dedicated auction pages on their own websites or where the corporate group prefers to offer a central destination for all live auctions across the network.

The result is a consistent experience for buyers while allowing each participating office to continue managing its own auction campaigns.

Simple Website Integration

For most websites, integrating an Auctions Live page requires only a small amount of work by the website administrator or IT team.

In many cases the process simply involves:

• ●creating a new webpage for live auctions;
• ●embedding the Auctions Live iframe widget into the page;
• ●adding a navigation menu item so visitors can easily locate the page.

Depending on the website platform and internal approval processes, this integration is often completed within a matter of minutes.

Designed to Match Your Website

Every agency website has its own visual identity. Where required, the RE Software development team can work alongside internal marketing teams or external website developers to customise the appearance of Auctions Live widgets so they better align with the branding and design of the website.

This helps maintain a consistent user experience while allowing buyers to remain within the agency or corporate group's digital ecosystem throughout the auction process.

Many corporate website integrations can be achieved using existing Auctions Live functionality. However, depending on the specific requirements of the corporate group, additional development may occasionally be required to support new functionality or more advanced customisations. Where this occurs, any applicable development costs or implementation fees will be discussed and agreed upon before work commences.

Supporting Marketing and Analytics

Custom widget implementations can also support marketing measurement requirements.

Where appropriate, marketing teams can incorporate Google Tag Manager into customised widget implementations, allowing relevant website activity to be measured alongside the organisation's existing Google Analytics reporting.

The specific implementation will depend on each organisation's analytics configuration and reporting requirements.

Examples of Corporate Live Auction Pages

Below are examples of organisations across Australia and New Zealand that publish live auction or upcoming auction pages on their websites. These examples demonstrate the different ways agencies and corporate groups present auction campaigns online.

Interested in Adding a Corporate Auction Hub?

If your agency, franchise network or corporate group would like to discuss creating a central live auction page, the RE Software team can assist with implementation and provide guidance for your website developers or marketing team.

Whether the objective is to display auctions from a single office or hundreds of participating agencies across a brand, Auctions Live provides flexible website integration designed to fit within your existing digital environment.