RE Software Brand & Media Resources
Access brand guidelines, logos, digital assets and downloadable resources
RE Software Brand Guidelines
These guidelines help ensure RE Software is represented consistently and professionally across digital, print, social media, presentations, advertising, partner material and client communications.
Please use the approved brand colours, typography and logo assets provided on this page. RE Software brand assets should not be recreated, modified or altered.
Representing RE Software
RE Software is a modern real estate technology brand. Our visual identity should communicate professionalism, confidence, innovation, reliability and trust while remaining clear and approachable.
Professional
Communications should feel polished, dependable and appropriate for the Australian real estate industry.
Modern
Use clean layouts, generous spacing, contemporary typography and uncomplicated visual elements.
Clear
Information should be easy to understand. Avoid unnecessary visual clutter or overly complicated design treatments.
Primary Colours
The primary colour palette should form the foundation of RE Software communications. Blue is the principal brand colour, supported by Aqua.
Primary Highlight Colour
Using Gold
Gold should enhance the primary brand palette rather than compete with RE Software Blue or Aqua.
It works particularly well for small highlights, icons, rules, labels and feature callouts.
Secondary Light Colours
Secondary light colours support layouts, cards, borders, backgrounds and interface elements without overpowering the core brand colours.
Secondary Dark Colour
Secondary Highlight Colours
Secondary highlight colours may be used for functional messaging, status indicators, charts, data visualisation and supporting interface elements. They should not replace Blue or Aqua as the primary brand colours.
RE Software Fonts
Typography plays an important role in maintaining a consistent RE Software identity. Where the preferred font is unavailable, the approved alternative may be used.
Preferred: Satoshi
Use for page titles, campaign headings, feature statements and major branded messaging.
Preferred: Poppins
Alternative: DM Sans
Use for subtitles, section headings, card headings and supporting hierarchy.
Preferred: Questrial
Use for paragraphs, explanatory text, guides, interface content and longer-form communication.
Download RE Software Logos
Always use an approved RE Software logo supplied from this page. Multiple transparent PNG variations are available for the RE Software icon, full logo and the RE Software logo presented with the Auctions Live and Offers Live product icons.
RE Software Icons
RE Software Icon Colour - Light Background
Use the RE Software colour icon on white, Diamond and other sufficiently light backgrounds.
RE Software Icon Dark - Light Background
Use the dark RE Software icon where a neutral, single-colour treatment is better suited to a light background.
RE Software Icon White - Dark Background
Use the white RE Software icon on Blue, Aqua, Ash, black, photography or another sufficiently dark background.
RE Software Icon Light - Dark Background
Use the light RE Software icon on darker backgrounds where a softer light treatment is preferred.
RE Software Logos
RE Software Logo Colour - Light Background
The preferred full RE Software logo for use on white, Diamond and other sufficiently light backgrounds.
RE Software Logo Dark - Light Background
Use the dark RE Software logo where a neutral, single-colour treatment is appropriate on a light background.
RE Software Logo White - Dark Background
Use the white RE Software logo on Blue, Aqua, Ash, black, photography or another sufficiently dark background.
RE Software Logo Light - Dark Background
Use the light RE Software logo on darker backgrounds where a softer light treatment is preferred.
RE Software Logo with Auctions Live and Offers Live Icons
Use these versions when RE Software is being presented together with the Auctions Live and Offers Live product family. The colour version is the preferred treatment where the full brand relationship should be shown clearly.
RE Software Logo + Auctions Live & Offers Live Icons — Colour
The preferred product-family logo treatment. Use this colour version on white, Diamond, Silver and other sufficiently light backgrounds when RE Software is being presented together with Auctions Live and Offers Live.
The wider format gives each brand mark appropriate visual weight and should be used where the available space allows the complete product family to be displayed clearly.
RE Software Logo + Auctions Live & Offers Live Icons — Dark
Use the dark product-family version when a restrained single-colour treatment is preferred on white or another sufficiently light background.
RE Software Logo + Auctions Live & Offers Live Icons — White
Use the white product-family version on Blue, Aqua, Ash, black, photography or another sufficiently dark background where maximum contrast is required.
About the Logo Files
Transparent PNG
Every downloadable RE Software brand asset is supplied as a transparent PNG. The light, dark or grid background visible in each preview is only there to demonstrate where the logo should be used and is not part of the downloaded image.
Use the Supplied File
Always use the approved file supplied on this page. Avoid taking screenshots, rebuilding the logo, copying it from another website or using a compressed version saved from social media.
Maintain Image Quality
PNG files are pixel-based. Avoid enlarging a logo significantly beyond its original dimensions, and always keep the original proportions so the artwork remains sharp and undistorted.
Icon, Full Logo or Product-Family Logo?
Choose the brand asset that best matches the available space and the message being communicated. Use the simplest approved version that clearly identifies RE Software and, where required, its product family.
Use the Icon When...
- The available space is compact or approximately square.
- It is being used for a social media profile, tile or app-style graphic.
- The full RE Software logo would become too small to read clearly.
- A compact brand treatment is required without the full wordmark.
Use the Full Logo When...
- There is sufficient horizontal space available.
- The RE Software name needs to be clearly identified.
- The logo appears within a website header, footer or email signature.
- It appears in a document, presentation, campaign or corporate communication.
Use the Product-Family Logo When...
- RE Software is being presented together with Auctions Live and Offers Live.
- The relationship between the parent company and its product brands needs to be clear.
- It appears in corporate, partner, group-level or product-family material.
- The wider horizontal format can be accommodated without reducing legibility.
Choosing the Correct Background Version
Colour or Dark Version
Use the Colour or Dark logo variation when the logo will appear against white, Diamond, Silver or another sufficiently light background.
Where possible, use the Colour version to retain the full RE Software identity.
White or Light Version
Use the White or Light logo variation when the logo will appear against Blue, Aqua, Ash, black, photography or another sufficiently dark background.
When placing the logo over photography, select the version that provides the strongest contrast.
Using the RE Software Brand Marks Correctly
- Use only approved RE Software logo and icon files.
- Maintain the original dimensions and proportions.
- Maintain adequate clear space around the logo.
- Choose the correct Colour, Dark, White or Light variation for the background.
- Use the icon, full logo or product-family logo that best suits the application.
- Ensure the logo has sufficient contrast from the background.
- Do not stretch, squash or distort the logo.
- Do not rotate or angle the logo.
- Do not change the approved logo colours.
- Do not add shadows, outlines, gradients or special effects.
- Do not recreate the logo using typed text.
- Do not crop or rearrange individual logo elements.
- Do not place the logo over a visually busy background where it becomes difficult to read.
Logo Clear Space
Allow sufficient space around the RE Software logo or icon so it remains prominent and uncluttered. Text, borders, photography and other graphic elements should not crowd the logo.
Recommended Colour Balance
RE Software communications should feel refined rather than overly colourful. Neutral space allows Blue, Aqua and Gold to carry greater visual impact.
Blue
Use as the primary recognisable brand colour for important branded moments, digital elements and calls to action.
Aqua & Neutrals
Use Aqua as a supporting brand colour, with neutral colours providing typography, backgrounds and supporting layout structure.
Gold & Highlights
Use sparingly so highlights remain meaningful and retain their visual impact.
Accessibility & Readability
Brand consistency should never come at the expense of readability. Digital content should maintain sufficient contrast and remain easy to understand across desktop, tablet and mobile devices.
Text Contrast
- Use Ash or another sufficiently dark neutral for body text on light backgrounds.
- Use white text on Ash, Blue and other sufficiently dark backgrounds.
- Avoid Silver or light greys for important small text.
- Do not rely on colour alone to communicate important status information.
Digital Content
- Use meaningful headings and a clear information hierarchy.
- Provide alt text for important images.
- Keep interactive controls large enough for comfortable mobile use.
- Use descriptive link and button labels.
Using RE Software in Partner Material
Clients, suppliers, media organisations and approved partners may use RE Software brand assets when referencing or promoting RE Software, provided the brand remains accurately represented.
- Do not imply ownership of the RE Software brand.
- Do not alter the RE Software logo to match another organisation's colours.
- Do not combine the RE Software logo with another logo to create a new logo.
- Maintain appropriate separation between partner logos.
- Do not describe a product or service as an official RE Software product unless authorised.
- For significant co-branded campaigns, seek approval before publication.
Brand Name Usage
Correct
Use RE Software with initial capital letters in normal written communication. The fully capitalised RE SOFTWARE may also be used where appropriate, particularly in branded, promotional, or design-led applications.
Avoid
Avoid inconsistent or incorrect treatments of the brand name, including RESoftware, re software, Re Software, RE software, or other variations that alter the approved spelling, capitalisation or spacing.
Exceptions may apply where an alternative treatment is required as part of an approved technical implementation, such as a domain name, URL, email address, system identifier, code reference, or other format where spaces or standard capitalisation cannot be used.
Brand Specifications at a Glance
| Brand Element | Specification |
|---|---|
| Primary Blue | #006bcb |
| Primary Aqua | #59b4c3 |
| Primary Highlight — Gold | #d6a84b |
| Diamond | #f3f4f5 |
| Aluminium | #abb3bb |
| Platinum | #8d97a0 |
| Titanium | #797982 |
| Ash | #1a101d |
| Sapphire | #006bcb |
| Ruby | #d33245 |
| Emerald | #2fa35f |
| Amber | #ffc107 |
| Title / H1 | Satoshi |
| Subtitle / H2 | Poppins or DM Sans |
| Body | Questrial |
| Logo File Format | Transparent PNG |
| Approved Logo Shapes | Icon, Full Logo and Product-Family Logo |
| Approved Logo Variations | Colour, Dark, White and Light (where supplied) |
Unsure How to Use the RE Software Brand?
If you are producing a major campaign, sponsorship, partnership, printed item, signage, video, media campaign or other high-visibility material and are unsure which RE Software brand treatment to use, please contact the RE Software team before publication.
This helps ensure RE Software remains consistent, recognisable and professionally represented wherever the brand appears.
Posted 11th August, 2026