Auctions Live Brand & Media Resources
Access brand guidelines, logos, digital assets and downloadable resources
Auctions Live Brand Guidelines
These guidelines help ensure Auctions Live is represented consistently and professionally across digital, print, social media, presentations, advertising, partner material and client communications.
Please use the approved brand colours, typography and logo assets provided on this page. Auctions Live brand assets should not be recreated, modified or altered.
Representing Auctions Live
Auctions Live is a modern real estate technology brand. Our visual identity should communicate professionalism, confidence, innovation, transparency and trust while remaining clear and approachable.
Professional
Communications should feel polished, dependable and appropriate for the Australian real estate industry.
Modern
Use clean layouts, generous spacing, contemporary typography and uncomplicated visual elements.
Clear
Information should be easy to understand. Avoid unnecessary visual clutter or overly complicated design treatments.
Primary Colours
The primary colour palette should form the foundation of Auctions Live communications. Purple is the principal brand colour, supported by Charcoal and Silver.
Primary Highlight Colour
Using Gold
Gold should enhance the primary brand palette rather than compete with Auctions Live Purple.
It works particularly well for small highlights, icons, rules, labels and feature callouts.
Secondary Light Colours
Secondary light colours support layouts, cards, borders, backgrounds and interface elements without overpowering the core brand colours.
Secondary Dark Colour
Secondary Highlight Colours
Secondary highlight colours may be used for functional messaging, status indicators, charts, data visualisation and supporting interface elements. They should not replace Purple as the primary brand colour.
Auctions Live Fonts
Typography plays an important role in maintaining a consistent Auctions Live identity. Where the preferred font is unavailable, the approved alternative may be used.
Preferred: Proxima Nova
Alternative: Montserrat
Use for page titles, campaign headings, feature statements and major branded messaging.
Preferred: Poppins
Alternative: DM Sans
Use for subtitles, section headings, card headings and supporting hierarchy.
Preferred: Questrial
Use for paragraphs, explanatory text, guides, interface content and longer-form communication.
Download Auctions Live Logos
Always use an approved Auctions Live logo supplied from this page. Four transparent PNG logo variations are available to cover the most common digital, marketing, social media and document applications.
Rectangular Logo - Light Background
The preferred horizontal Auctions Live logo for use on white, Diamond, Silver and other light-coloured backgrounds.
Use this version when a wider horizontal format works naturally within the available space.
Rectangular Logo - Dark Background
Use this horizontal Auctions Live logo on Charcoal, Ash, Purple, black or another sufficiently dark background.
This version is designed to maintain strong contrast and visibility within darker layouts.
Square Logo - Light Background
Use the square Auctions Live logo where the available space is compact or where a square-format brand asset is better suited to the application.
This version is designed for white and light-coloured backgrounds.
Square Logo - Dark Background
Use this square logo where a compact format is required on Charcoal, Ash, Purple, black or another sufficiently dark background.
It is particularly suitable for social graphics, branded tiles, video assets and compact digital applications.
About the Logo Files
Transparent PNG
Every downloadable logo is supplied as a transparent PNG. The background visible in the preview is not part of the downloaded image.
Use the Supplied File
Avoid taking screenshots of the logo, copying it from another website or saving a compressed version from social media.
Maintain Image Quality
PNG files are pixel-based. Avoid enlarging a logo significantly beyond its original dimensions as this may make it appear blurry or pixelated.
Rectangular or Square?
Use the Rectangular Logo When...
- There is sufficient horizontal space available.
- The logo appears within a website header or footer.
- It is being used in an email signature.
- It appears in a document or presentation.
- It forms part of a horizontal marketing layout.
Use the Square Logo When...
- The available space is approximately square.
- It is being used for a social media profile or tile.
- The rectangular logo would become too small to read.
- A compact brand treatment is required.
- The surrounding design uses square or vertical elements.
Choosing the Correct Background Version
Light Background Version
Use the light-background logo when the logo will appear against white, Diamond, Silver or another sufficiently light background.
Always ensure there is enough contrast between the logo and the surrounding background.
Dark Background Version
Use the dark-background logo when the logo will appear against Charcoal, Ash, Purple, black or another sufficiently dark background.
When placing the logo over photography, select the version that provides the strongest contrast.
Using the Auctions Live Logo Correctly
- Use only approved Auctions Live logo files.
- Maintain the original dimensions and proportions.
- Maintain adequate clear space around the logo.
- Choose the correct light or dark background version.
- Use the rectangular or square version that best suits the available space.
- Ensure the logo has sufficient contrast from the background.
- Do not stretch, squash or distort the logo.
- Do not rotate or angle the logo.
- Do not change the approved logo colours.
- Do not add shadows, outlines, gradients or special effects.
- Do not recreate the logo using typed text.
- Do not crop or rearrange individual logo elements.
- Do not place the logo over a visually busy background where it becomes difficult to read.
Logo Clear Space
Allow sufficient space around the Auctions Live logo so it remains prominent and uncluttered. Text, borders, photography and other graphic elements should not crowd the logo.
Recommended Colour Balance
Auctions Live communications should feel refined rather than overly colourful. Neutral space allows Purple and Gold to carry greater visual impact.
Purple
Use as the primary recognisable brand colour for important branded moments and calls to action.
Charcoal & Neutrals
Use for typography, backgrounds, navigation and supporting layout structure.
Gold & Highlights
Use sparingly so highlights remain meaningful and retain their visual impact.
Accessibility & Readability
Brand consistency should never come at the expense of readability. Digital content should maintain sufficient contrast and remain easy to understand across desktop, tablet and mobile devices.
Text Contrast
- Use Charcoal or Ash for body text on light backgrounds.
- Use white text on Charcoal, Ash and sufficiently dark Purple backgrounds.
- Avoid Silver or light greys for important small text.
- Do not rely on colour alone to communicate important status information.
Digital Content
- Use meaningful headings and a clear information hierarchy.
- Provide alt text for important images.
- Keep interactive controls large enough for comfortable mobile use.
- Use descriptive link and button labels.
Using Auctions Live in Partner Material
Real estate agencies, suppliers, media organisations and approved partners may use Auctions Live brand assets when referencing or promoting Auctions Live, provided the brand remains accurately represented.
- Do not imply ownership of the Auctions Live brand.
- Do not alter the Auctions Live logo to match another organisation's colours.
- Do not combine the Auctions Live logo with another logo to create a new logo.
- Maintain appropriate separation between partner logos.
- Do not describe a product or service as an official Auctions Live product unless authorised.
- For significant co-branded campaigns, seek approval before publication.
Brand Name Usage
Correct
Use Auctions Live with initial capital letters in normal written communication. The fully capitalised AUCTIONS LIVE may also be used where appropriate, particularly in branded, promotional, or design-led applications.
Avoid
Avoid inconsistent or incorrect treatments of the brand name, including Auction live, auctionslive, AUCTIONSLIVE, AuctionsLive, Auctions live, AUCTIONS live, or other variations that alter the approved spelling, capitalisation, spacing, or pluralisation.
Exceptions may apply where an alternative treatment is required as part of an approved technical implementation, such as a domain name, URL, email address, system identifier, code reference, or other format where spaces or standard capitalisation cannot be used.
Brand Specifications at a Glance
| Brand Element | Specification |
|---|---|
| Primary Purple | #93278f |
| Primary Charcoal | #2a1c33 |
| Primary Silver | #e7e9eb |
| Primary Highlight — Gold | #d6a84b |
| Diamond | #f3f4f5 |
| Aluminium | #abb3bb |
| Platinum | #8d97a0 |
| Titanium | #797982 |
| Ash | #1a101d |
| Sapphire | #006bcb |
| Ruby | #d33245 |
| Emerald | #2fa35f |
| Amber | #ffc107 |
| Title / H1 | Proxima Nova or Montserrat |
| Subtitle / H2 | Poppins or DM Sans |
| Body | Questrial |
| Logo File Format | Transparent PNG |
| Approved Logo Shapes | Rectangular and Square |
| Approved Logo Variations | Light Background and Dark Background |
Unsure How to Use the Auctions Live Brand?
If you are producing a major campaign, sponsorship, partnership, printed item, signage, video, media campaign or other high-visibility material and are unsure which brand treatment to use, please contact the Auctions Live team before publication.
This helps ensure Auctions Live remains consistent, recognisable and professionally represented wherever the brand appears.
Posted 11th August, 2026