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Adrian Portelli’s $1 Reserve Auction Sells for $3.245M

See how Adrian Portelli’s former Block house at 22 Charming Street, Hampton East sold for $3.245M after going to auction with a $1 reserve.
Auctions Live · Auction Stories

Hampton East · Melbourne

From $1 to $3.245 Million

A former Block house. A one-dollar reserve.
What followed at 22 Charming Street was anything but an ordinary Sunday auction.

Published 22 April 2024 Auctions Live
Auctioneer Tom Panos conducting the auction of 22 Charming Street Hampton East on behalf of Adrian Portelli
Under the hammer: Tom Panos conducts the auction of 22 Charming Street, Hampton East, on behalf of Adrian Portelli.
Property 22 Charming Street
Hampton East
Auction 21 April 2024
11:30am
Agency Ray White
Sunbury
Auctioneer Tom Panos
Result Sold
$3,245,000

There are property auctions, and then there are the auctions people will still be talking about years later.

Yesterday morning at 22 Charming Street in Hampton East, one of Melbourne's most recognisable television homes returned to the auction stage with perhaps the most attention-grabbing reserve imaginable: one dollar.

At 11:30am on Sunday, 21 April 2024, the property owned by LMCT+ founder Adrian Portelli went under the hammer.

With Ray White Sunbury handling the auction campaign and Tom Panos on the gavel, 22 Charming Street arrived at auction with a backstory few properties could rival.

Sold Under The Hammer 22 Charming Street · Hampton East
$3,245,000

A house Australia already knew

Long before yesterday's crowd gathered in Hampton East, 22 Charming Street had already spent months in the national spotlight.

The property was House 5 on The Block 2023, where sisters Eliza and Liberty transformed the Charming Street property into an impressive contemporary family residence.

Sitting on approximately 632 square metres, the finished five-bedroom home featured expansive living areas, a designer kitchen, landscaped outdoor entertaining spaces and the distinctive personality viewers came to associate with the sisters throughout the season.

When The Block properties went to auction in 2023, Portelli purchased Eliza and Liberty's home for $4.3 million.

Against their $3.25 million reserve, the result delivered the sisters $1.05 million above reserve and cemented 22 Charming Street as one of the standout properties from the season.

Nathan Portelli from Auctions Live with Eliza and Liberty from The Block 2023
A Block reunion: Nathan Portelli from Auctions Live with Eliza and Liberty, the sisters behind House 5 on The Block 2023.

Then came the $1 reserve

Fast-forward to Sunday morning and Charming Street was once again preparing for an auction - only this time there was a significant twist.

The reserve was not $3 million. It was not $2 million. It wasn't even $100,000.

The Reserve $1

It was the type of figure guaranteed to capture attention, and interest in the property had been building well before auction day arrived.

With Ray White Sunbury managing the campaign and Tom Panos holding the gavel, the scene was set for an auction that combined the theatre of a traditional onsite sale with the reach of a live digital auction.

Adrian Portelli with Ray White Sunbury real estate agent at 22 Charming Street
Auction day: Adrian Portelli at 22 Charming Street with the Ray White Sunbury team ahead of the property's return to the auction block.

One dollar. Then everything changed.

The opening figure might have been symbolic, but the competition that followed was very real.

As bidding gathered pace, the price quickly moved away from its extraordinary starting point, travelling through the hundreds of thousands and eventually into the millions.

At $2.2 million, the property reached the point where it could be sold.

Yet the auction was far from finished.

Competition continued before the hammer eventually came down at $3.245 million.

The crowd you can't always see

For Auctions Live, Sunday's event also demonstrated something that is becoming increasingly important across Australian real estate.

What happens directly in front of the auctioneer no longer tells the entire story.

Buyers following an auction remotely can remain connected to the action in real time, creating an auction environment that extends well beyond the property's front boundary.

There can be moments onsite when the crowd appears to go quiet. Hands stop rising. Everyone waits for the next move.

But that doesn't necessarily mean the competition has stopped.

Behind the physical crowd, online activity can still be running red hot.

Charming Street was another reminder that the modern auction audience is no longer defined simply by the people physically standing in front of the auctioneer.

Two Portellis. No relation.

One of the lighter talking points from an already memorable auction morning.

Auctioneer Tom Panos with Nathan Portelli from Auctions Live
Behind the auction: Auctioneer Tom Panos with Nathan Portelli from Auctions Live.
Adrian Portelli with Nathan Portelli from Auctions Live
The Portellis: Adrian Portelli with Auctions Live's Nathan Portelli - same surname, but no family connection.

The Auctions Live team attended the auction in person, joining the Ray White Sunbury team and those who had gathered at Charming Street to watch proceedings unfold.

Among the team onsite was senior Auctions Live team member Nathan Portelli.

That created one coincidence which was difficult to miss.

The property's owner was Adrian Portelli. Auctions Live had Nathan Portelli onsite.

Same surname. No family connection.

It provided a light-hearted subplot to an auction already filled with memorable moments.

A new chapter for 22 Charming Street

The final fall of the hammer also marked another beginning.

A home that had already moved from suburban Melbourne residence, to television renovation project, to national auction spectacle was now passing to its next owners.

Adrian Portelli with the purchasers of 22 Charming Street following the auction
A new chapter: Adrian Portelli with the purchasers of 22 Charming Street following the auction.

More than a one-dollar headline.

It would be easy to remember Sunday's auction simply because of the $1 reserve.

But the real story was everything that happened after that first dollar.

It brought together a nationally recognised property, one of Australia's best-known Block buyers, the team at Ray White Sunbury, auctioneer Tom Panos, the former contestants who created the home and an auction audience participating both onsite and online.

By the time the hammer fell at $3.245 million, 22 Charming Street had added yet another chapter to an already remarkable property story.

And for Auctions Live, it delivered another reminder of just how much the auction landscape continues to evolve.

The people standing in front of the auctioneer will always be an important part of the theatre of auction day.

But sometimes, some of the most important action is happening beyond the crowd you can see.

Auctions Live Connecting onsite and online audiences through one live auction experience.
 

Posted 21st April, 2024